Available now
Digital Strategy and Consulting
A prioritised plan for your website, search presence, content and measurement, built from what is actually in place today.
Scope of services. Papple World offers services only within the scope of its current licence and confirms each service with you before any engagement begins. We do not guarantee rankings, traffic, leads or sales.
Who it is for
Strategy and consulting
Owners and managers of established or new businesses who know they need a stronger online presence but are unsure what to do first, or in what order.
The problem
Digital work often starts with tools and tactics. Businesses end up with a website, a few social accounts and an ad budget that do not support each other, and no clear way to tell what is working.
How we approach it
We begin with an audit, agree what success means for your business, and rank the opportunities by effort and expected value. You receive a written plan with owners, order and measures. You may carry it out yourself, with us, or with another provider.
Typically two to four weeks, depending on scope and how quickly access and feedback arrive.
Request a proposalDeliverables
What you receive
- Audit of website, search visibility, content and tracking
- Goal and audience definition agreed in writing
- Prioritised roadmap with effort and expected-value reasoning
- Measurement plan: what to track and why
- A walkthrough session and the written plan
Not included
What this service does not cover
- Building or editing the website itself (see Website Design and Development)
- Guaranteed rankings, traffic, leads or sales
- Paid advertising spend
Process
How the work runs
- DiscoveryA structured conversation about your business, customers, goals and constraints.
- AuditWe review the website, search presence, content and tracking against those goals.
- PrioritiseOptions are ranked by effort, risk and expected value, and the reasoning is shown.
- Plan and hand overYou receive the written roadmap and a walkthrough, with next steps clearly separated from nice-to-haves.
Questions
Common questions
Do I have to hire you to carry out the plan?
No. The plan is yours and is written so another provider or your own team can follow it.
Will you promise results?
No. Search and marketing outcomes depend on competition, budget and time. We give you reasoning, priorities and measures, not guarantees.
What do you need from me?
Access to your website and any analytics, a short list of goals, and about an hour for discovery.
Related
Services that work with this one
Talk to us about Digital Strategy and Consulting
Tell us what you are trying to achieve. We will say plainly whether and how we can help, and send a scoped proposal where there is a fit.
Request a proposal