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Brand Identity and Design
A logo, palette, typography and usage guidelines that stay consistent across your website, documents and channels.
Scope of services. Papple World offers services only within the scope of its current licence and confirms each service with you before any engagement begins. We do not guarantee rankings, traffic, leads or sales.
Who it is for
Brand identity and design
New companies that need a first identity, and established businesses whose materials have grown inconsistent.
The problem
An identity that works on a business card can fail on a phone screen, a favicon or a dark background. Inconsistent use makes a company look less established than it is.
How we approach it
We define the brand’s purpose and tone, design a mark and system that scale from a favicon to a presentation, and document how to use it so anyone on your team applies it correctly.
Typically three to five weeks including two review rounds.
Request a proposalDeliverables
What you receive
- Logo in light and dark versions, as scalable vector files
- Colour palette with accessible contrast pairings
- Typography selection and hierarchy
- Brand guidelines document with clear usage rules
- Favicon, social profile images and a shareable preview image
Not included
What this service does not cover
- Trademark registration or legal clearance (take legal advice)
- Packaging and print production
- Mascots or illustrated characters unless agreed
Process
How the work runs
- BriefPurpose, audience, tone and the things the brand must not look like.
- ConceptsDirections are presented with reasoning, not just pictures.
- RefineOne direction is developed with your feedback.
- SystemPalette, type and rules are documented.
- DeliverFinal files and guidelines are handed over.
Questions
Common questions
Is the logo checked for trademark conflicts?
We do a basic visual review, but only a trademark professional can clear a mark. Take legal advice before relying on one.
Do I own the files?
Yes, subject to the agreement we sign. Final vector files are handed over.
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Talk to us about Brand Identity and Design
Tell us what you are trying to achieve. We will say plainly whether and how we can help, and send a scoped proposal where there is a fit.
Request a proposal